When Did Crayons Get a Publicist?

by Abby on September 29, 2014

#SupportTheCrayons - The Day the Crayons Quit

Do you know the book, The Day the Crayons Quit? If a children’s book could be a celebrity, this one would be Taylor Swift. It’s adorable and it’s everywhere—full-page magazine ads, life-sized cardboard cutouts, it’s even got its own Twitter campaign! (#SavetheCrayons) I’ve been around publishing long enough to know that this is NOT the norm as far as book publicity goes, especially for non-Julianne-Moore-penned titles. What’s the story there, I wonder?

Industry marketing questions aside, this is a really cute book. In our house we love Oliver Jeffers, the illustrator who brings to life the disgruntled crayons dreamed up by author Drew Daywalt. The gist is this: the crayons are sick of being used, or underused, for only certain purposes—gray for elephants and hippos, black for outlining, blue for the sky, pink for princesses, you get the idea. Each crayon writes a heartfelt letter to its owner, begging him to rethink his color credo. It’s hilarious.

And it’s also totally accurate. How many of us instinctively reach for green to color grass, even though anyone who’s ever seen a hillside in California in the summertime—or our parched front lawn, for that matter—knows that yellow or tan is a better choice?

We’ve been able to dodge the “pink and purple are girl colors” bullet only because a) my boys love the Pink Panther, and b) our local football team is the Ravens. Also, there is a sizeable preppy population here that believes pink shorts are perfectly acceptable men’s attire. Hey, if it helps break down gender stereotypes, I’m all for it. Rock on with your Vineyard Vines!

collage of pink panther, pink shorts, and purple Ravens logo

I have always been one to notice color. Sometimes when I’m at the gym, I’ll observe that more than half of the women there are all wearing the same shade. One day an exercise class may be a sea of hot pink, another day, neon yellow. How does that happen? Does everyone wake up and say, “I’m in a turquoise mood for Zumba today”?

Waiting outside my kids’ school at pickup time, I notice the vibrant teal slide shimmering in the sunlight, and the ruby red shoes of the little girl sliding down it. On an evening walk with the dog, I stop in my tracks to peer closer at a spray of purple flowers which seem to glow in the dusk. I tried to capture the apricot and periwinkle sunset on my phone, but the camera didn’t do it justice.

sunset

Maybe I can do better with crayons and paper. Mango Tango, I’m coming for you.*

*That’s a real Crayola color, BTW.

PIC O’ THE DAY: 5yo’s Riley’s drawing of the Blue Angels, which flew over Baltimore for the 200th anniversary celebration of The Star-Spangled Banner.

drawing of the Blue Angels, by a 5yo

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{ 2 comments… read them below or add one }

Lou Mello September 30, 2014 at 7:11 am

This is really cute, of course, when I was their age, we didn’t have any crayon revolts. I think we probably had seven colors and the way we created varying hues was to mix the colrs by coloring over with other crayons. Oh, woe is me, we were soooooo deprived. Just kidding 🙂 🙂

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Angie Mizzell October 1, 2014 at 9:45 pm

I haven’t read the book, but I’ve seen the posters and Barnes and Noble, and the pic on your Instagram. I think it’s brilliant. Crayons on strike. And, my boys would happily join Team Crayon. They don’t color anything the “correct” color. A hippo, for example, might be every color of the rainbow. Dillon might be growing out of it, moving on to more conventional ways. Who knew he was an innovator?

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