3 Ways to Maximize Your Blog Content

by Abby on February 20, 2012

blog logos, WordPress and BloggerFor both beginning and longtime bloggers (like me), the idea of coming up with new material day after day, week after week, year after year can be daunting. It’s the reason for all those “Sorry I haven’t posted in a while…” updates. And also, for all those less-than-compelling posts about what people ate for lunch. (Though I’ve certainly been guilty of that. See?)

But instead of focusing all your time and energy writing NEW blog posts, first make sure that you’re making it easy for people to find and read all that fascinating stuff you’ve already worked so hard on. Here are 3 ways to maximize your blog content:

1. Give people multiple options for accessing your content. I have been blogging for so long that I take for granted that everyone knows how to follow a blog at this point. But I recently had a discussion with several non-bloggers that showed me I was wrong. Some “civilians” don’t know that you can subscribe to blogs by email or via RSS, also known as a Really Simple Syndication service or a “feed.” I use Feedburner to distribute my content and Google Reader to aggregate my feeds. If this is sounding awfully technical, read this Feed 101 Q&A for a more in-depth explanation.

People who can’t keep up with their feeds or email subscriptions (ahem, me) appreciate tweets and Facebook updates (with links, obviously) when you’ve published a new post. Some people even – gasp! – use bookmarks to keep track of blogs because they don’t like information being pushed at them. All this means is that you need to give readers as many options as possible for accessing what you’re writing on your blog.

2. Make it easy for people to find what they’re looking for. It amazes me when blogs don’t have a search function. Often when I visit a new blog, the first thing I do is plug in a search term to pull up a particular subject or post. How else am I going to find those cute Mickey Mouse cupcakes I thought I remembered seeing? If that fails, I’ll look for the list of categories. While I am guilty of this sometimes, avoid vague-sounding categories. People understand what “Recipes” means. But “Lil Bits Babblings”? Not so much.

Then there are keywords. By no means do I maximize Search Engine Optimization (SEO) on my blog. But I do usually take 20 seconds after writing a post to fill in some keywords in the post editor in WordPress. For more on this, read Blog SEO Basics for Beginners.

3. Make the most of the content you’ve already got. Don’t ever assume that every single one of your readers is reading every single one of your posts. You worked hard on those posts, so why not make EXTRA sure they’re being read? My favorite plugin by far is LinkWithin. It works with WordPress and Blogger. Under each post, it displays 3 related posts from your archives, with thumbnail images. My statistics show it dramatically increases page views and keeps people on my blog longer.

I’ve said before I’m all about repackaging and repurposing. Here’s an example of a post from my old blog where I pulled together a bunch of posts related to new moms. And here’s an example of another thing I like to do occasionally, an idea I got from another blogger: Flashback Friday. Slap on a new intro and repost one of your greatest hits from your archives. And of course don’t forget about back links: be sure to link to relevant posts from your archives whenever possible. (See, I’m doing it now!)

There you go, fellow bloggers. My best tips for making the most of your precious content. Got any to add? Chime on in!

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{ 9 comments… read them below or add one }

Lou Mello February 20, 2012 at 8:51 am

I am one of the “Gasp” group, I like to bookmark blogs and then do a daily (usually) scan to check for updates. I do occasionally sign up for an email notification for those folks that blog less than regularly. Since I know you are a three times a week person, I just check daily and then catch up if I miss one.

I am going to have to learn a bit more about SEO once my Rotary District launches our totally revamped website with Social Media links since I’ll be posting stuff there.


Abby February 20, 2012 at 1:36 pm

That’s interesting to me, because I am such an out-of-sight, out-of-mind person. If I don’t get the emails or updates, I forget about the blogs. Sad but true.


Megan Schwartz February 21, 2012 at 8:25 am

Abby, this is so helpful! There are so many “better blogging” posts out there that don’t have any real action items in them, just generalizations. I’ve been stymied lately with blogging and want to get back into some kind of schedule. Your tips here will really help, thanks.


Megan Schwartz February 21, 2012 at 8:31 am

wow, I love that LinkWithin, that is awesome!


Angie Mizzell February 29, 2012 at 10:57 am

I’m going to try that one, too!


Malia February 21, 2012 at 1:31 pm

Thanks Abby! I’ve admired your LinkWithin and I didn’t know it was a plug-in. I thought it was specific to WP. Wonder if I could find something similar for SquareSpace. Thanks for the inspiration, supermom!


Abby February 21, 2012 at 1:36 pm

Thanks, Megan & Malia! Glad you found it helpful.


It's Not Like a Cat February 25, 2012 at 10:11 pm

Thanks! I had no idea about LinkWithin! I just set it up. These are great tips!


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